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Schladming
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Scare Tactics formatIsbn:Hardcover - 9780792365433 SchladmingScare Tactics , the first book on the subject, provides a theory of the structure of reasoning used in fear and threat appeal argumentation. Such arguments come under the heading of the argumentum ad baculum , the `argument to the stick club', traditionally treated as a fallacy in the logic textbooks. The new dialectical theory is based on case studies of many interesting examples of the use of these arguments in advertising, public relations,
