The Brain: 10 Things You Should Know Subclass_Business Silver knows things have got

Silver knows things have got to change

Questioning—deeply

It's a wealth of key information that

Determine the right strategic positioning to maximize value from platforms and suppliers

It's innovation with a difference because what made the iPod successful is not the iPod itself but the iTunes music store and what makes IKEA successful is not cheap furniture but innovations from flat packs to store designs and customer services

The Brain: 10 Things You Should Know Subclass_Business Silver knows things have gotWritten by Professor of Cognitive Neuroscience at UCL, Sophie Scott, and composed of ten mind blowing yet accessible essays, The Brain guides you through the astounding complexities of the organ that makes you, you. From diving into the networks of neurons that are vital to our functioning, to the way our brains differ from one another and how neuroscience is shaping up for the future; this book is a guide to our most powerful and awe inspiring body