Marketing 3.0: From Products to Customers to the Human Spirit Class Code_EQ1 Mengenali Hana Raisa Abdul Hadi

Mengenali Hana Raisa Abdul Hadi umpama 𝘥𝘦𝘫𝘢 𝘷𝘶

can steal anything—or so he says

hanya bertemu di hotel-hotel lapangan terbang selain tetingkap komputer

to his award-winning golf courses and skyscrapers

in other words

Marketing 3.0: From Products to Customers to the Human Spirit Class Code_EQ1 Mengenali Hana Raisa Abdul HadiOver the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1. 0, some practice marketing 2. 0, and a few are moving into marketing 3. 0. The greatest opportunities will come to marketers practicing 3. 0. Marketing 1. 0, or "the product centric era" was that stage where companies appealed to the mind of customers by providing rational arguments why the customer should buy their product. Marketing 2.