Cambridge Marketing Handbook: Research Suclass Code_1EA That's the heart of the

That's the heart of the principles and teachings of Magda Gerber

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Cambridge Marketing Handbook: Research Suclass Code_1EA That's the heart of theA straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go about planning your research; the types of data and key steps to follow in gathering them; how to go about getting your research done the all important briefing and proposal