4 Min Read | 06 Mar 2025 | Key Words: IP Geolocation, MaxMind, IP2Location, Geolocation Data, Content Localization

Konw about IP Geolocation

Imagine you are running an international e-commerce business. You have launched a promotional campaign, but sales from a specific region remain stagnant. After analyzing the data, you realize your ads are reaching the wrong audience due to inaccurate geolocation data. This is where IP geolocation solutions come into play, helping businesses optimize targeting, prevent fraud, and provide localize content.

For further insights on the role of IP geolocation in IP leasing and buying, check out our geo blog: The Role of IP Geolocation in IP Leasing and Buying.

Navigating IP Geolocation Databases

Choosing the right geolocation database is essential for ensuring accuracy and efficiency. Below are some reliable global and regional options to consider.

Identifying Reliable Databases

1. Prominent Global Options

• MaxMind: Widely used in the industry, MaxMind’s GeoIP databases offer detailed geolocation data.

• IP2Location: A leading provider of IP geolocation and proxy detection services, offering various solutions such as databases, APIs, and web services. These tools help businesses and developers identify the location and other relevant information of website visitors based on their IP addresses.

2. Chinese Databases

• For geolocation in China, ip138.com and ipshudi.com are two useful resources. These websites can quickly provide geolocation information for IP addresses within China, helping businesses verify user locations for domestic-focused operations.

Updating Geolocation Data in Different Databases

MaxMind

Although updated monthly, the API can be used for real-time updates when needed. For example, a travel app can use this to offer location-specific deals as users move.

IP2Location

Regularly check for new database releases every few weeks. For digital marketing agencies, staying updated ensures accurate ad targeting.

Real-World Cases of Geolocation Modification

Accurate geolocation enables businesses to enhance targeting, protect against fraud, and deliver personalized content. These real-world cases show its impact across industries.

Targeted Advertising

An e-commerce company noticed low conversion rates in a particular region. By using MaxMind’s data, they realized their ads were being mis-targeted. After adjusting the geolocation settings in their ad campaigns, conversion rates in that region increased by 30%.

Fraud Prevention

A financial institution detected a series of suspicious transactions from an IP address. By cross-referencing data from IP2Location and another database, they found the IP was likely being used through a proxy. As a result, they blocked the transactions, preventing potential losses of over $50,000.

Content Localization

An online media platform aimed to provide region-specific content. By using ip138.com for Chinese users, they accurately identified user locations in China. This led to a 20% increase in user engagement, as users received with more relevant content.

How to update geolocation

Accurate geolocation data plays a key role in business decisions, and knowing how to update it can significantly improve operational efficiency. The following steps will guide you through modifying geolocation attribution, using MaxMind as an example.

1. Go to www.maxmind.com, and click “Submit a data correction”

2. Click “Submit a data correction“

3. Fill in the form, and click “Submit Request”

By following these steps, businesses can effectively utilize IP geolocation for various critical operations.

IPv4 Superhub: Your IP Geolocation Partner

As the demand for precise geolocation continues to grow, businesses must stay ahead by leveraging advanced tools and services. At IPv4 Superhub, we not only assist in modifying geolocation data but also actively develop geo business solutions, geolocation query tools, and other essential services to enhance accuracy and efficiency.

We welcome you to explore our IPv4 Superhub consultation services to optimize your IP geolocation strategies and ensure seamless business operations.